The IR Newsroom platform and Social Graph services are dedicated to equipping companies with the tools, technology and strategic guidance needed to establish a best practices oriented, engaging presence on the Social Web.
Designed for public companies the IR Newsroom will help manage online content and social media channels in a manner that reflects favorably on brand identity, provides value for shareholders and builds an engaged investor community.
"Most analysts and investors anticipate that new media will become increasingly important to investment decisions in the future." [1]
Brunswick Group
IR Newsrooms are a Social Media driven platform for Investor Relations. Social media is becoming a more prevalent part of communications in the financial arena as investors are now using these tools to get information about companies at an ever increasing rate.
As companies make the transition to Web based communication with investors they must determine how to leverage the rise of the social Web and adapt organizationally to the opportunities it presents. The IR Newsroom framework will help streamline and ease the transition to a socially engaged communications approach.
Managing and monitoring an elaborate system of online tools and media such as brand social networks, social media, websites, blogs and more can quickly overwhelm even the most skilled Marketing and PR departments. The IR Newsroom system will help you manage these assets and deliver up to the minute data on campaign and brand conversational activity.
"The objective of social media for IR is about building awareness for your company, industry and your position on key topics." [2]
Darrell Heaps, Q4WebSystems
We will also educate your team regarding best practices and applicable regulatory guidelines for online communication. Our objective is to help companies build, develop and manage their social media presence for the long haul. An IR Newsroom delivers a powerful platform to initiate the process of building engagement with investors.
Investors are increasingly looking to online resources to learn more about the companies they invest in. Providing an interactive multi-media destination gives investors a more comprehensive, up to date view of the company which keeps them interested in your story.
Since the cost of producing, publishing and distributing content has been essentially reduced to almost nothing, companies now have an opportunity to leverage online media to reach a larger audience than ever before. Creating a centralized aggregation point for your branded content makes it easier for investors to discover and consume that content.
Public Companies must realign their communication infrastructure with the needs of investors to meet their increasing expectations for openness and transparency. The more information a company provides about itself and its personnel the more trust it will earn for its brand.
SYNC™ Interactive
Audit
Design
Execution
Reporting
Content Solutions
IR Newsroom
CEOLIve™